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Integrations

Oracle Eloqua Integration with Sitefinity CMS for Streamlined Marketing Automation

The Oracle Eloqua integration with Progress® Sitefinity® CMS helps marketing teams automate lead capture, connect user behavior to campaigns and personalize digital experiences across web assets.
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The Oracle Eloqua integration with Sitefinity CMS allows marketers to connect Sitefinity-hosted forms and user activity with Eloqua’s marketing automation platform. This improves campaign performance and lead management without requiring custom development.

What Is Oracle Eloqua?

Oracle Eloqua is a marketing automation platform used by B2B organizations to manage campaigns, segment audiences and track lead engagement across digital channels.

Integration Overview

The Sitefinity connector for Eloqua makes it possible to embed Eloqua forms, map native Sitefinity forms to Eloqua handlers and use contact or lead data for personalization. The integration supports fast setup and allows teams to sync key data across platforms without manual effort.

Benefits

  • Simplified Lead Capture
    Add Eloqua forms to Sitefinity pages or connect Sitefinity forms to Eloqua handlers to capture visitor information directly.
  • Better Campaign Targeting
    Use Eloqua data like lead score or contact fields to segment users and tailor on-site experiences.
  • Aligned Marketing and Sales
    Share qualified lead data from Sitefinity with Eloqua to support coordinated outreach and improve lead handoff.

Practical Use Cases

Content Personalization by Lead Score

Show tailored content in Sitefinity CMS based on Eloqua scoring to increase conversions.

Lead Nurturing Triggers

Initiate nurture programs in Eloqua based on form submissions or page engagement in Sitefinity CMS.

Landing Pages for Campaigns

Create landing pages in Sitefinity CMS with embedded Eloqua forms to collect data from targeted campaigns.

Integrate Sitefinity Cloud with Eloqua Using Sitefinity Integration Hub

You can connect your Sitefinity Cloud project to Eloqua using the Sitefinity Integration Hub, which supports automation across 1,000+ business applications through prebuilt connectors and low-code tools.

Key components of this integration include:

  • Connector: The Sitefinity Connector enables API-based integration with Eloqua and other systems.

  • Recipes: Use triggers (like form submissions) to launch actions (like creating Eloqua contacts).

  • Flexible Workflows: Automate lead capture, content sync or campaign triggers with minimal setup.

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