CMS for Associations that Engage and Retain Members
Create personalized member experiences, connect your AMS and support digital growth with less complexity
Progress Recognized in The Forrester Wave™: DXP, Q4 2025
The Forrester Wave™ report provides an independent evaluation of the top DXP vendors in the market recognized for shaping the future of digital experiences.
Progress Recognized in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
Your Challenge
Associations Need to Serve More Audiences, Content and Systems
For many associations, the website is central to the member experience. It needs to help people discover resources, register for programs, access services, move between connected systems and engage across devices. But as content libraries grow and more teams contribute, many organizations face the same challenges: navigation gets harder, updates take longer, integrations add friction and digital operations become more difficult to scale.
Members Can’t Find the Right Information
As resources, programs and pages expand, it becomes harder to guide members, prospects and partners to the right next step. Without better content organization, search and navigation, important journeys can feel fragmented and harder to complete.
Content Operations Slow Down Across Teams
Associations often need marketing, communications and program teams to keep content current. When updates depend too heavily on technical support, routine changes, campaign launches and new content initiatives can take longer than they should.
Disconnected Systems Create Friction
Member experiences often span multiple platforms, from AMS and CRM systems to learning, events and commerce tools. When those systems do not connect smoothly with the website, users can face a frustrating experience and teams have a harder time managing digital journeys
Digital Growth Adds Complexity
As associations expand their digital presence, they also have to manage more content, more contributors and more audience needs. Without the right platform foundation, that growth can increase operational overhead and make it harder to maintain consistency across multiple sites, channels and languages.
Our Solution
Support the Full Member Experience with Tools Built for Complex Digital Operations
Sitefinity CMS helps associations manage growing content libraries, deliver more relevant member experiences, connect with core business systems and reduce operational complexity. These capabilities support the challenges many associations face as they work to improve content discovery, simplify updates, personalize engagement and scale growing digital operations.
Give marketing, communications and program teams one central place to create, organize and reuse content across event pages, resource centers, campaign landing pages and member communications. With structured content, integrated digital asset management, visual page editing, workflow automation and governance controls, Sitefinity CMS helps associations keep content moving without losing consistency across teams, sites and audiences.
Create more personalized member journeys with Sitefinity Insight, the built-in customer data platform. Bring together web and CRM data, understand how audiences engage across channels, build smarter segments and tailor content for prospective members, current members, event attendees and sponsors based on their interests, behavior and lifecycle stage.
Turn your association’s website, PDFs, videos and other digital resources into a single governed knowledge base that delivers accurate, cited answers. With AI search powered by Progress Agentic RAG for Sitefinity, members can find certification details, policy guidance, training information, event content and other high-value resources through answer-first search grounded in your approved content.
Give members one secure place to access gated resources, directories, renewals, event information and community content. Managed on the same platform as Sitefinity CMS, it makes it easier to run secure portal experiences alongside your public website, with role-based access, single sign-on, structured content management and visual editing for secure pages.
Connect your website with the systems associations depend on every day, including your AMS, CRM, LMS, marketing automation and ecommerce platforms. With Integration Hub, APIs, webhooks and micro apps, Sitefinity helps you sync data, automate workflows and extend member experiences across the tools that support renewals, events, learning and engagement.
Support more content, more traffic and more member-facing experiences without taking on more infrastructure work internally. With Sitefinity Cloud, associations can manage websites, portals and digital services on a fully managed platform with built-in hosting, upgrades, monitoring and scalability—freeing teams to focus on member experience instead of platform maintenance.
See How Associations Use Sitefinity CMS to Improve Member Experience
From content-heavy websites to secure member services, associations use Progress Sitefinity to create digital experiences that are easier to manage, easier to navigate and better aligned to the needs of members, prospects and partners.
Why Do Associations Choose Sitefinity?
Associations choose Sitefinity CMS for the flexibility to support changing digital needs, the ease of use that helps marketers keep content moving and the developer-friendly foundation needed to build, extend and connect more relevant member experiences.
“The new website had an immediate positive impact on the user experience. With the greater governance over content that Progress Sitefinity allows, we saw immediate success with the content that users were visiting, and the ease with which they were finding it.”
Chelsea Croft, Public Relations Manager at National Electrical Contractors Association
“Our members had new conundrums and limited means of accessing their network. In just a few weeks, we were able to create a new connected community, with resources, job openings and other critical content. If we had been where we were 24 months ago, before Sitefinity, we wouldn’t have been poised to achieve the same level of success.”
Jenny Chu, Senior Director of Marketing & Community Engagement, Association for Institutional Research (AIR)
Frequently Asked Questions
Progress Sitefinity
Address the unpredictable business environment, rising member expectations, increasing reliance on digital and more with Sitefinity.