Progress Digital Experience (DX) Solutions

Digital Experience (DX) refers to how customers interact with a brand through digital devices and online channels throughout their journey. It includes the technologies, processes and strategies used to engage users across smartphones, tablets, wearables, IoT devices, laptops and desktops.

Customers connect with brands via touchpoints such as websites, mobile apps, single-page applications (SPAs), email, live chat and support platforms. These interactions span all stages of the customer lifecycle—from awareness to retention and advocacy.

To manage and improve these experiences, businesses use tools like content management systems (CMS), digital experience platforms (DXP), customer data platforms (CDP), CRM software, e-commerce systems, business rules management systems and collaboration tools such as digital asset management, tools for secure file transfer and chatbots. These integrated technologies support content creation, data visibility and experience management.

Artificial Intelligence (AI) enhances digital experiences by helping businesses create, manage and deliver more relevant and efficient interactions across digital channels. It supports key areas such as AI-assisted content creation, customer support, AI/ML data analysis, personalization that uses artificial intelligence instead of manually optimize the user journey, as well as tools to improve security and theat detection.

Modern content management systems (CMS) and digital experience platforms (DXP), like Sitefinity, now include generative AI (GenAI) integrations with large language models (LLMs) such as OpenAI. These AI-powered features help content teams streamline workflows, automate repetitive tasks, gain insights and personalize the customer journey. AI also improves content discovery through smart search and conversational assistants using techniques like retrieval-augmented generation (RAG).

For users and customers, AI makes it easier to find accurate, up-to-date information, get personalized recommendations or resolve issues quickly—all of which improve the overall digital experience.

Digital experience (DX) is essential for businesses because it directly influences how customers engage with a brand across digital channels. A strong digital experience allows companies to connect with users consistently through websites, customer or and employee portals, intranets, mobile apps, social media, email and other touchpoints, while managing complex data, content and communication systems in the background.

By improving digital experiences at key customer interaction points, businesses can increase conversions, boost engagement, lower customer acquisition costs and improve retention rates. Centralized control of content, digital workflows and access to integrated data from systems like CRMs and customer data platforms (CDPs) also helps streamline operations, improve data visibility and reduce costs.

Progress DX is a cloud-first, AI-powered digital experience platform (DXP) designed to help businesses deliver personalized, multilingual and multichannel customer experiences. Recognized by industry analysts for its strong execution and strategic vision, Progress DX combines ease of use for marketers and business users with powerful tools for developers.

Marketers can quickly create and manage content across websites, mobile apps and other digital touchpoints, while leveraging built-in personalization features to improve engagement. The platform integrates with enterprise systems like CRMs and ERPs, streamlining workflows and improving data accuracy.

For developers, Progress DX offers modern UI components and support for ASP.NET Core and Next.js, headless CMS capabilities and flexible deployment options. Sitefinity CMS powers high-traffic websites, such as the website of the World Health Organization and businesses of all sizes that value scalability, flexibility and reliability in their digital experience solutions.

Yes, Progress DX is designed to work with modern technology stacks, allowing organizations to extend their existing digital infrastructure. It supports front-end frameworks like ASP.NET Core and Next.js, so teams can continue using familiar development tools and workflows.

At the core of Progress DX is Sitefinity CMS, which offers strong multichannel and multilingual content management capabilities. The Sitefinity Integration Hub enables low-code integration with over 1,000 enterprise applications and services, including CRM systems, marketing automation tools, analytics platforms and more.

Progress DX also integrates with digital asset management (DAM) systems, ecommerce platforms and custom business applications through APIs and web services. Flexible deployment options—including cloud hosting—help reduce infrastructure overhead, speed up time to market and lower total cost of ownership (TCO).