Customer Data Platform Fundamentals for Building One-to-One Digital Relationships

Capture Web, Mobile, Form Data, Custom and Offline Interactions

Provides a unified view to track and built-in capabilities to personalize the customer journey across channels and business systems, even during offline conversions and interactions.

Traffic Filtering

Filter biased data generated by automated bots performing website visits or exclude traffic from specific networks to obtain a more accurate view of your data.

Data Import, SDKs and Google Tag Manager Templates

Facilitate the development of custom applications, data import and integration of external sources.

Chatbot Interactions from NativeChat

NativeChat integration enables marketers to understand whether chatbot interaction positively affects the overall customer journey.

360 Customer View

Get a unified view of every interaction across channels from the initial touchpoint and every step along the user journey to the desired outcome or goal such as a website inquiry, product purchase or offline interaction.

Multi-parameter, Segment-based Contact Search

Use multiple search parameters to find a particular contact. Users can search by Persona, Lead stage or if they’ve interacted with you or not.

Custom Contact Properties

Define and store custom contact properties collected through a form submission or external system (i.e. industry, salary, product affinity or product type).

Import Contact Data from Third Party Systems

Manually or programmatically import contact data from third party systems and start building well-rounded customer profiles.

Journey Visualization

Provides a customer journey map, visually illustrating the user flow through your site, starting with the initial touchpoint and continuing through the process of engagement towards a predefined conversion point or desired outcome.

Touchpoints and Conversions per Customer

Map and track crucial digital and offline goals, touchpoints or conversion points with business impact to the customer journey.

Video Consumption Analysis

Measure the impact of video content on the visitor’s journey and sales funnel.

E-commerce Events per Customer

Track key e-commerce actions as part of the customer journey to help expand analytics options.

AI-Driven Content Recommender

The data-driven algorithm automatically identifies and promotes content to produce the next best step (a recommendation) for the current visitor’s journey.

Real-Time Personalization

Personalize the user journey based on a visitor's engagement, readiness to convert or a predefined customer segment.

Segment Targeting (by conversion and by touchpoint)

Increase engagement by promoting relevant content based on conversions or specific touchpoints.

Contact List / Segment Export (with criteria)

Export contact information to facilitate segmentation and targeting in third party MarTech systems.

Real time A/B Test Report

Reporting on specific metrics - Conversion rates, statistical significance, winning variation and more.

Touchpoint Uplift Analysis and Heatmap

Provides insights on how interacting with specific touch points impacts conversion rates and clarity into the number of visitors who converted after interacting with a defined touch point.

Configurable Summary Dashboard

Customize the look and feel of the dashboard to highlight important metrics (conversions, touchpoints) for each user.

Content and Touchpoint Attribution Analysis

Gauge the effectiveness of your marketing efforts and assign monetary value to the different touchpoints and resources on your web properties.

Scoring for Unknown  Visitors and Known Contacts

Segment anonymous and known visitor and customer bases based on user-supplied variables or past interactions (form submissions, CRM information, support tickets, etc) and tailor the messaging or product offerings to the needs of the audience or aggregate results for reporting purposes.

Lead Funnel/Score and Persona Segment Modeling

Easily define lead scoring and persona models and track the visitor journey as they express interest in your products and then travel through your funnel to become a paying customer.

Behavior and Property-Based Segmentation / Scoring

Leveraging behavioral and demographic segmentation in Sitefinity, marketers can target specific behaviors to help produce their desired outcomes and employ personalization to ensure their visitors’ needs are met.

Segmentation by Content Tags/Classifications

Sitefinity Insight supports audience segmentation based on content consumption – content tags (title, keywords) and classification (intended audience, content type) to segment their visitors and tailor the messaging or product offerings.

Put Assumptions to the Test

Easily split traffic between design control and challenger variations and conduct unlimited A/B or multivariate tests.

Improve Accuracy and Thoroughness with Segmented A/B Testing

Target specific audience segments for improved accuracy.

Take Complete Control Over Your Optimization

Control all aspects of your optimization campaign including the duration of the test, the number of variations, traffic distribution and the conversion goals you are seeking to optimize.

Get Data-driven Insights

Readily identify the variation that delivered the best performance based on a combination of goal completion rate and statistical significance of results.

• Single Sign-On with Azure Active Directory
• Multi-Factor Authentication

• Azure Cloud Infrastructure
• Data Residency