Sitefinity Insight: Customer Journey Mapping Software
Leverage integrated analytics, personalization
and optimization for Sitefinity.
The World Changed.
Now, as a Marketer, It’s Your Turn.
Generic experiences just don’t cut it anymore. Consumer expectations for personalized brand experiences have become the new standard in this increasingly digital world. When you evolve to meet modern-day demands, the results are immediate.
Craft a Successful Digital Experience with
Sitefinity Insight
Build 1-1 digital relationships with high value prospects that exceed their expectations — and yours. Differentiate the customer journey while accelerating time to market and driving marketing ROI.
Be a Marketing Maverick
Be an IT Hero
Be a DXpertUtilize Insight from Multiple Channels
Make the best marketing decisions based on insights that account for the entire business.
Deploy Personalization and Optimization Independently
Readily understand marketing program performance, successful user interactions, friction areas in the buyer journey and utilize information for a quick time-to-market.
Get Real-Time Analysis and Recommendations
Readily understand marketing program performance, successful user interactions, friction areas in the buyer journey and utilize information for a quick time-to-market.
Deliver Personalized Experiences
Validate the impact of content changes and deliver web experiences based on true ROI, maximizing marketing impact.
Consolidate Data Across Systems
Easily connect the right set of data from the relevant systems that encompass all interaction touchpoints and provides the right set of tools for marketers.
Support Automatic Analysis and Recommendations
Sitefinity Insight produces real-time performance dashboards and machine-learning recommendations, so that you no longer have to configure recommendations on-demand.
Empower Your Marketing Team
Enable marketers to publish variations of content through Sitefinity Insight’s personalization and optimization features, without the need for IT support.
Engineer Impactful Experiences
Execute and deliver web experiences based on true ROI, maximizing IT’s impact and meeting rising business expectations.
Provide a Differentiated Customer Experience
Meet the accelerated urgency to adjust your business model and marketing strategy with straightforward, yet powerful digital marketing capabilities that minimize bottom line and maximize top line.
Deliver More Innovative Products and Services
Remove the modern-day barriers to engaging and converting customers by building targeted offerings to highly engaged prospects based on detailed persona profiles.
Reduce Costs and Improve Employee Efficiency
By increasing internal efficiencies, increase audience engagement efficiencies as a result. Make both a cohesive strategy that support one another and maximize ROI.
Attract New Customers and Enter New Markets
Discover new, high-value customer and prospect segments. Learn about your audience's behavior, preferences and engagement to refine your go-to-market strategy.
Key Capabilities
Having the right tools to target and position your campaign can make or break its success. Gain proper insight into all touchpoints, visitor segments and prospects to effectively target personas with engaging content that resonates.
Audience Intelligence
Understand your audience better and gain insights that help you improve
each visitor’s experience.
Key Features
- 360-degree visitor view
- Customer journey analysis
- Interaction data across channels
Customer Journey Personalization
Deliver tailored experiences to target visitor segments. Get insights on personalized experiences.
Key Features
- Segmentation and personas
- Personalized content and campaigns
- Personalization reports
Actionable Insights
Get Machine Learning-driven insights on your key metrics and goals, measure marketing attribution and implement validated marketing strategy.
Key Features
- A/B testing and Conversion Rate Optimization (CRO)
- Marketing attribution
- Predictive analytics
Web Analytics & Data Tracking
Make sure your data isn't sitting in silos. Sitefinity integrates interaction data across multiple channels, including websites, mobile apps and chatbots.
Key Features
- Merge data across systems
- Integrate with CRM, MAS, Google
- Custom tracking scenarios
- Data tracking standards compliance
Lead Scoring
Target the right leads at the right time to maximize sales opportunities and wins, eliminating the need to overinvest in outreach to specific contacts.
Key Features
- Comprehensive lead scoring & modeling
- Customer journey retargeting
- Negative lead scoring
Security Standards & Compliance
Protect your data and stay compliant. From the beginning, Sitefinity was designed to be a powerful, scalable and secure solution.
Key Features
- EU, US, Canada, Singapore and Australia deployments
- Tracking consent
- GDPR-compliant
- Customer data protection
Feature Spotlight
Sitefinity Insight is continuously enhanced to ensure you have everything you need to build purposeful, ROI-driven experiences. Discover what's new.
New
Comprehensive Conversion Attribution Modeling
New
AI-Driven Audience Segmentation
New
Detailed Video Performance Tracking
New
Contact Property-Based Lead Scoring
New
Customer Journey Retargeting
New
Most Visited Keyword Report for Personas
13
Proactive Sitefinity Insight Alerts
This is a Sitefinity Insight Premium feature. Gain additional features along with an increased visitor quota with Sitefinity Insight Premium.
13
Google Data Studio Connector
This is a Sitefinity Insight Premium feature. Gain additional features along with an increased visitor quota with Sitefinity Insight Premium..
Get in the Know
Request a Demo
Schedule an in-depth discussion about your specific scenario. Let us show you how Sitefinity CMS will meet your unique requirements.