Finding the right DX platform doesn't have to include a trade-off
Digital transformation is offering organizations of every size the promise of a new way of doing business, delivering efficiency, cost savings and the opportunity to enhance customer relations.
However, there are so many aspects to the changes digital brings to organizations that business leaders can feel overwhelmed. This is why a Digital Experience Platform (DXP) has become an essential tool for progressive companies. DXP links the IT function, business processes and marketing, but its most critical role is to enable brands to create personalized digital journeys for their customers.