A digital experience platform (DXP) simplifies many business and technical challenges, both tactical and strategic so that companies can operate more effectively through digital. That directly translates into streamlined internal processes, better employee productivity, cost-savings, and a quicker, higher return on investment.
With all these benefits ripe for the taking, you’d think many organizations would be jumping at the opportunity to implement a DXP. But for many organizations that are still growing in their digital maturity, it isn’t that easy.
Based on a survey conducted by Progress and Pulse, only 12% of marketing and IT decision-makers have landed on a DXP that meets their organization’s specific needs. Perhaps more surprising is the fact that the wealth of different features may actually make the choice harder—35% of organizations have not implemented a DXP because the solutions available on the market offer capabilities they may not even use, and they don’t want to overpay.