Data in a Connected, Omnichannel World
In a data-driven world, the best marketing decisions are based on insights that account for the entire business. And it’s a connected, omnichannel space too, so you need to easily source the right sets of data and plug into all the systems that are relevant to your workflows and customer experience. In Sitefinity® Insight℠, you have a set of premium tools for digital analysis and content personalization and optimization.
Audiences, campaigns, conversions—you collect a wealth of data but do you make the most of it? One of the ongoing challenges in our line of work is to keep on extending the data connectivity to the entire Martech ecosystem (CRM, MA, reporting).