Often, the foundation of a DXP is a Content Management System (CMS). The CMS acts as the foundation of the platform - orchestrating, delivering and managing the content across multiple websites. What differentiates a DXP from a CMS is that a DXP includes additional capabilities that allow organizations to further streamline internal processes, consolidate data, apply insights, integrate critical MarTech systems and deploy content across devices beyond web and mobile.
The right DXP delivers best-in-class support for cloud deployment, content analytics, customer data management, digital commerce, extensibility and integration, multichannel marketing, personalization, user productivity and security and compliance.
Build a connected Digital Experience Platform with Sitefinity at the center and get unmatched support for the critical DXP capabilities.