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Make Every Experience Count.
Personalize Anywhere and Anytime

Personalized. Seamless. Omnichannel. Engaging. Optimized.
Powerful. Reach across journeys, channels, and touchpoints
and keep people coming back.

Make Compelling, Meaningful, and Personalized Experiences your Currency

Consumers are multichannel mavericks, engaging with you from a range of devices and platforms. Shape their individual journeys and tailor the message across channels to increase conversion potential, optimize user experience, and drive growth.

Build Better Experiences with Sitefinity CMS

Sitefinity is the digital platform that best equips you to face and solve the challenges of crafting and delivering personalized and omnichannel experiences to your customers—wherever they are, whenever they engage.

Segment the Audience

Assign visitors to persona profiles using our segmentation capabilities and deliver messages that resonate.

Tailor the Message

Personalize and optimize content with little help from IT. Execute a marketing strategy that achieves business KPIs.

Get Personalization Insights

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution.

Leverage the Data

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems.

Key Features

Segment the Audience

Consolidate information from multiple sources and quickly build laser-focused target segments for use in marketing initiatives such as web content, social and email campaigns.


Tailor the Message

Build one-to-one conversations to relate to customers and increase conversions.

Shape messaging for key audiences and measure impact to website interaction and engagement. For anonymous traffic or registered users - based on their demographics, online behavior, and data collected across platforms.


Get Personalization Reports

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution. Reports on performance of personalized versions. Measure the impact to website interaction and engagement. Actionable insights for content personalization.


Leverage the Data

Get the full picture of your audience, across channels and touchpoints, so you gain insights that help you tailor each visitor’s experience. Helps you better understand your audience, optimize conversion rates and deliver truly personalized experiences.

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems, like CRM, Analytics, CMS, or MRM systems.


Personalization and the Digital Experience

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Digital Experience Platform


As the core of our Digital Experience Platform, Sitefinity makes it easy for marketers and developers to deliver compelling, multichannel user experiences.

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Success Story

Swindon & Wiltshire Builds Intelligent Customer Data Platform with Sitefinity Insight

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Read the story
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Request a Demo

Schedule a personalized walk-through of Sitefinity for you and your colleagues. Our experts will highlight your how our solution will best address your needs.

Need more information? Contact us

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Schedule a demo

Schedule an in-depth discussion about your specific scenario. Let us show you how Sitefinity CMS will meet your unique requirements.