personalization-hero-bg-min

Make Every Experience Count with Customer Journey Personalization

Personalized. Seamless. Omnichannel. Engaging. Optimized.
Powerful. Reach across journeys, channels, and touchpoints
and keep people coming back.

Make Compelling, Meaningful, and Personalized Experiences your Currency

Consumers are multichannel mavericks, engaging with you from a range of devices and platforms. Shape their individual journeys and tailor the message across channels to increase conversion potential, optimize user experience, and drive growth.

Build Better Experiences with Sitefinity CMS

Sitefinity is the digital platform that best equips you to face and solve the challenges of crafting and delivering personalized and omnichannel experiences to your customers—wherever they are, whenever they engage.

Segment the Audience

Assign visitors to persona profiles using our segmentation capabilities and deliver messages that resonate.

Tailor the Message

Personalize and optimize content with little help from IT. Execute a marketing strategy that achieves business KPIs.

Get Personalization Insights

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution.

Leverage the Data

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems.

Key Features

Segment the Audience

Consolidate information from multiple sources and quickly build laser-focused target segments for use in marketing initiatives such as web content, social and email campaigns.


Tailor the Message

Build one-to-one conversations to relate to customers and increase conversions.

Shape messaging for key audiences and measure impact to website interaction and engagement. For anonymous traffic or registered users - based on their demographics, online behavior, and data collected across platforms.


Get Personalization Reports

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution. Reports on performance of personalized versions. Measure the impact to website interaction and engagement. Actionable insights for content personalization.


Leverage the Data

Get the full picture of your audience, across channels and touchpoints, so you gain insights that help you tailor each visitor’s experience. Helps you better understand your audience, optimize conversion rates and deliver truly personalized experiences.

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems, like CRM, Analytics, CMS, or MRM systems.


Personalization and the Digital Experience

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Key DXP Components

Build cost-effective, engaging digital experiences that improve business agility and foster stronger connections with customers, partners and employees.

Artificial Intelligence
Artificial Intelligence

Identify the best next step in your audience's digital journey with insight driven by machine learning. Optimize your web experience with ease and confidence.

Content Analytics
Content Analytics

Track the performance of your digital content across channels. Identify the most successful assets and capitalize on your success. Identify potential problems before they negatively impact the business.

Cloud Support
Cloud Support

Utilize a cloud-enabled platform that reduces the amount of overall IT overhead while supporting multitenancy, high-availability and CI/CD development processes.

Customer Data Management
Customer Data Management

Define buyer and customer segments, then identify their true preferences and behaviors. Refine future content and offerings with the help of cross-channel, all-encompassing data.

Digital Commerce Support
Digital Commerce Support

Drive revenue through your online presence. Manage multiple product lines, payments across currencies and inventory, all while managing web content from the same central location.

Extensibility & Integration
Extensibility & Integration

Easily connect existing platforms, legacy systems or emerging technology solutions to Sitefinity with implementation-ready connectors and flexible APIs. Automate workflows between platforms, combine a fragmented web presence and collect cross-channel data.

Multichannel Support
Multichannel Support

Create, edit and manage content in Sitefinity and display experiences across multiple channels, including smartwatches, kiosks, mobile applications and more.

Personalization
Personalization

Drive better visitor engagement and conversions with content that’s personalized and targeted to specific audiences based off persona segment information tracked within Sitefinity.

Productivity & Collaboration
Productivity & Collaboration

Work productively with cross-functional teams by simplifying workflows. Capitalize on an intuitive interface that makes day-to-day work easier. Achieve a faster time to market.

Security & Compliance
Security & Compliance

Safeguard your online experience and visitor data. Built with security best practices in mind, Sitefinity offers tools for simplifying security management and regulatory compliance.

 

As the core of our Digital Experience Platform, Sitefinity makes it easy for marketers and developers to deliver compelling, efficient, multichannel user experiences.

personalization-success-bg-min
Success Story

Swindon & Wiltshire Builds Intelligent Customer Data Platform with Sitefinity Insight

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Read the story

Related Resources

DXP Whitepaper 232x131_ResourceImage

Paper

 
Engaging Omnichannel Experiences Are the Key to Competing—and Winning

Learn how to make digital your company’s competitive advantage with a DXP that delivers the experiences your customers have come to expect. 

SF Lakeland Health
Webinar
On-demand
Crafting a Modern Digital Patient Journey with Sitefinity
Progress Sitefinity enables Spectrum Health Lakeland to provide personalized patient communications while also streamlining content management processes.  
request-demo-bg

Request a Demo

Schedule a personalized walk-through of Sitefinity for you and your colleagues. Our experts will highlight your how our solution will best address your needs.

Need more information? Contact us

cta-footer-bg-min

Request a Demo

Schedule an in-depth discussion about your specific scenario. Let us show you how Sitefinity CMS will meet your unique requirements.