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Make Every Experience Count with Customer Journey Personalization

Personalized. Seamless. Omnichannel. Engaging. Optimized.
Powerful. Reach across journeys, channels, and touchpoints
and keep people coming back.

Make Compelling, Meaningful, and Personalized Experiences your Currency

Consumers are multichannel mavericks, engaging with you from a range of devices and platforms. Shape their individual journeys and tailor the message across channels to increase conversion potential, optimize user experience, and drive growth.

Build Better Experiences with Sitefinity CMS

Sitefinity is the digital platform that best equips you to face and solve the challenges of crafting and delivering personalized and omnichannel experiences to your customers—wherever they are, whenever they engage.

Segment the Audience

Assign visitors to persona profiles using our segmentation capabilities and deliver messages that resonate.

Tailor the Message

Personalize and optimize content with little help from IT. Execute a marketing strategy that achieves business KPIs.

Get Personalization Insights

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution.

Leverage the Data

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems.

Key Features

Segment the Audience

Consolidate information from multiple sources and quickly build laser-focused target segments for use in marketing initiatives such as web content, social and email campaigns.


Tailor the Message

Build one-to-one conversations to relate to customers and increase conversions.

Shape messaging for key audiences and measure impact to website interaction and engagement. For anonymous traffic or registered users - based on their demographics, online behavior, and data collected across platforms.


Get Personalization Reports

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution. Reports on performance of personalized versions. Measure the impact to website interaction and engagement. Actionable insights for content personalization.


Leverage the Data

Get the full picture of your audience, across channels and touchpoints, so you gain insights that help you tailor each visitor’s experience. Helps you better understand your audience, optimize conversion rates and deliver truly personalized experiences.

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems, like CRM, Analytics, CMS, or MRM systems.


Personalization and the Digital Experience

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Sitefinity at the Center

Sitefinity plays a vital role as the cornerstone of the modern DXP. Display content across customers’ preferred digital channels, integrate critical systems and streamline business process management.

Sitefinity Cloud
Cloud Support
Cloud Support

Leverage Sitefinity's enterprise-grade PaaS that offers additional developer capabilities to support multitenancy, high-availability and CI/CD development processes.

Sitefinity Insight
Content Analytics
Content Analytics

Track the performance of your digital content across channels. Identify the most successful assets and capitalize on your success. Identify potential problems before they negatively impact the business.

Sitefinity Insight
Artificial Intelligence
Artificial Intelligence

Identify the best next step in your audience's digital journey with insight driven by machine learning. Optimize your web experience with ease and confidence.

Sitefinity Insight
Customer Data Management
Customer Data Management

Define buyer and customer segments, then identify their true preferences and behaviors. Refine future content and offerings with the help of cross-channel, all-encompassing data.

Sitefinity Insight
Personalization
Personalization

Drive better visitor engagement and conversions with content that’s personalized and targeted to specific audiences based off persona segment information tracked within Sitefinity.

Ucommerce
Digital Commerce Support
Digital Commerce Support

Drive revenue through your online presence. Manage multiple product lines, payments across currencies and inventory, all while managing web content from the same central location.

Sitefinity
Multichannel Support
Multichannel Support

Create, edit and manage content in Sitefinity and display experiences across multiple channels, including smartwatches, kiosks, mobile applications and more.

Sitefinity
Extensibility & Integration
Extensibility & Integration

Easily connect existing platforms, legacy systems or emerging technology solutions to Sitefinity with implementation-ready connectors and flexible APIs. Automate workflows between platforms, combine a fragmented web presence and collect cross-channel data.

Sitefinity
Productivity & Collaboration
Productivity & Collaboration

Work productively with cross-functional teams by simplifying workflows. Capitalize on an intuitive interface that makes day-to-day work easier. Achieve a faster time to market.

Sitefinity
Security & Compliance
Security & Compliance

Safeguard your online experience and visitor data. Built with security best practices in mind, Sitefinity offers tools for simplifying security management and regulatory compliance.

Learn how to take your current content management and digital strategy to the next level with Progress. Our product portfolio makes it easy to deliver compelling, efficient, multichannel user experiences.

Learn More About DXP
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Success Story

Swindon & Wiltshire Builds Intelligent Customer Data Platform with Sitefinity Insight

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Read the story

Related Resources

DXP Whitepaper 232x131_ResourceImage

Paper

 
Engaging Omnichannel Experiences Are the Key to Competing—and Winning

Learn how to make digital your company’s competitive advantage with a DXP that delivers the experiences your customers have come to expect. 

SF Lakeland Health
Webinar
On-demand
Crafting a Modern Digital Patient Journey with Sitefinity
Progress Sitefinity enables Spectrum Health Lakeland to provide personalized patient communications while also streamlining content management processes.  
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Request a Demo

Schedule a personalized walk-through of Sitefinity for you and your colleagues. Our experts will highlight your how our solution will best address your needs.

Need more information? Contact us

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Request a Demo

Schedule an in-depth discussion about your specific scenario. Let us show you how Sitefinity CMS will meet your unique requirements.