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Make Every Experience Count with Customer Journey Personalization

Personalized. Seamless. Omnichannel. Engaging. Optimized.
Powerful. Reach across journeys, channels, and touchpoints
and keep people coming back.

Make Compelling, Meaningful, and Personalized Experiences your Currency

Consumers are multichannel mavericks, engaging with you from a range of devices and platforms. Shape their individual journeys and tailor the message across channels to increase conversion potential, optimize user experience, and drive growth.

Build Better Experiences with Sitefinity CMS

Sitefinity is the digital platform that best equips you to face and solve the challenges of crafting and delivering personalized and omnichannel experiences to your customers—wherever they are, whenever they engage.

Segment the Audience

Assign visitors to persona profiles using our segmentation capabilities and deliver messages that resonate.

Tailor the Message

Personalize and optimize content with little help from IT. Execute a marketing strategy that achieves business KPIs.

Get Personalization Insights

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution.

Leverage the Data

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems.

Key Features

Segment the Audience

Consolidate information from multiple sources and quickly build laser-focused target segments for use in marketing initiatives such as web content, social and email campaigns.


Tailor the Message

Build one-to-one conversations to relate to customers and increase conversions.

Shape messaging for key audiences and measure impact to website interaction and engagement. For anonymous traffic or registered users - based on their demographics, online behavior, and data collected across platforms.


Get Personalization Reports

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution. Reports on performance of personalized versions. Measure the impact to website interaction and engagement. Actionable insights for content personalization.


Leverage the Data

Get the full picture of your audience, across channels and touchpoints, so you gain insights that help you tailor each visitor’s experience. Helps you better understand your audience, optimize conversion rates and deliver truly personalized experiences.

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems, like CRM, Analytics, CMS, or MRM systems.


Personalization and the Digital Experience

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

DX Your Way

Build solutions tailored to your needs on a cloud-enabled, composable DX platform that empowers omnichannel experiences through a highly scalable, low complexity and value-driven approach.

Learn More About DXP
Sitefinity Cloud

Cloud PaaS

Leverage a cloud-native enterprise PaaS built on globally available, fully managed infrastructure, optimized for security, performance, and scalability.

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Sitefinity

Headless and Multichannel

Create and manage content in Sitefinity and deliver cohesive omnichannel experiences on web and mobile apps, conversational UIs and more.

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Sitefinity

Experience Management

DAM, SEO, personalization, data-driven marketing, premium search and adaptive UX. Cutting-edge tools for unmatched agility and productivity in the most user-friendly DX platform.

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Sitefinity

Extensibility and Integration

Easily connect existing platforms, legacy systems or emerging technology solutions to Sitefinity with low code integration tools, implementation-ready connectors and flexible APIs.

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Sitefinity

Security and Compliance

Safeguard your online experience and visitor data. Built with security best practices in mind, Sitefinity offers tools for simplifying security management and regulatory compliance.

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Sitefinity Insight

Customer Data Management

Define buyer and customer segments, then identify their true preferences and behaviors. Refine future content and offerings with the help of cross-channel, all-encompassing data.

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Sitefinity Insight

AI-Augmented Content Analytics

Track the performance of your digital content across channels. Identify the best next step in your audience's digital journey with insight driven by AI and machine learning.

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Ecommerce Platform

Digital Commerce

Drive revenue through your digital presence. Manage complex product lines, payments across currencies and inventory, optimize the digital customer experience.

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NativeChat

Chatbots and
Conversational UI

Engage visitors and provide a bespoke customer experience with a powerful AI-driven chatbot that seamlessly integrates with your DXP.

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MOVEit

Secure File Transfer and Storage

Move or keep files safe and encrypted without a single line of code. Securely store and process customer demographic and behavioral data to deliver compelling digital experiences.

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Integrations

Data Connectors and Low-code Hub

Integrate key enterprise systems. Effortlessly create connected experiences or move content and data between critical business apps with straightforward low-code integration.

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Success Story

Swindon & Wiltshire Builds Intelligent Customer Data Platform with Sitefinity Insight

Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.

Read the story

Request a Demo

Schedule a personalized walk-through of Sitefinity for you and your colleagues. Our experts will highlight your how our solution will best address your needs.

Need more information? Contact us

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Request a Demo

Schedule an in-depth discussion about your specific scenario. Let us show you how Sitefinity CMS will meet your unique requirements.