Campaign Tracking Touchpoints Discovery
There are at least 10,000 potential touchpoints in a typical multichannel environment, and many go unnoticed. Sitefinity DEC helps marketers discover customer journey “blind spots” and optimize conversions using data-driven insights that spotlight every important customer interaction.
Campaign tracking validates current performance and conversion rates against conversion rates the system predicts. Tracking how different activities affect results provides visibility into the effectiveness of each campaign.
Sitefinity DEC’s segmentation capabilities looks at behavioral patterns and singles out the most promising leads, including segments that have not reached an optimal conversion rate potential—enabling you to create targeted activities that yield the optimal increase in KPIs.
Predictive Analytics and Recommendations
Sitefinity DEC calculates your potential conversion increase for the next 30 days for each of your audience segments, constantly providing new recommendations for a “best next action” to drive customers toward the desired action.