Customer Journey Optimization

Leverage a system that learns from customer interactions, shows what you’re doing right and where you can improve.

Campaign Tracking Touchpoints Discovery

There are at least 10,000 potential touchpoints in a typical multichannel environment, and many go unnoticed. Sitefinity DEC helps marketers discover customer journey “blind spots” and optimize conversions using data-driven insights that spotlight every important customer interaction. 
Touchpoints Discovery

Campaign Tracking

Campaign tracking validates current performance and conversion rates against conversion rates the system predicts. Tracking how different activities affect results provides visibility into the effectiveness of each campaign. 
Campaign Tracking

Audience Segmentation

Sitefinity DEC’s segmentation capabilities looks at behavioral patterns and singles out the most promising leads, including segments that have not reached an optimal conversion rate potential—enabling you to create targeted activities that yield the optimal increase in KPIs. 
Audience Segmentation

Predictive Analytics and Recommendations

Sitefinity DEC calculates your potential conversion increase for the next 30 days for each of your audience segments, constantly providing new recommendations for a “best next action” to drive customers toward the desired action. 
Predictive Analytics and Recommendations
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Progress Sitefinity

Meaningful engagement, elevated experiences delivered with ease.
Set your sites on Sitefinity 11.