In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
These practical tips can help you modernize your digital strategy, know what to look for in tools, and prepare for your transition into a more modern digital experience.
Looking for some tips on how to choose typography for education-related websites or apps? In this post, we look at four strategies you can use for fonts that fit your brand well while simultaneously providing your users with a great reading experience.