Sitefinity DEC provides a qualitative analysis on top of quantitative data such as clicks, views and opens. It tells you not only how many hits your recent campaign received, but which campaign drove the most purchases and which marketing asset will make your visitors more likely to convert.
Conversion tracking provides a historic view of any conversion, short or long term, along with data about which campaigns and assets contributed most. Sitefinity DEC uses past conversion data to provide predictions and recommendations to enable the fastest, largest possible improvement.
Persona Profiles provide a framework to help you tailor your message, personalize content and understand your audience. Sitefinity DEC can profile every visitor according to your buyer personas, enabling you to personalize messaging across every touch point.
Lead Scoring is one of the most effective ways to connect marketing with sales. Sitefinity DEC lets you create lead scoring models according to each lead’s likelihood to convert, and pass leads to your sales force once they’ve reached the appropriate point of engagement.