Marketo Engage is an advanced marketing automation platform used by B2B and B2C enterprises to automate campaigns, track user behavior, and deliver personalized content across channels including email, web and social. It helps organizations scale customer acquisition and retention with measurable ROI.
Integration Overview
The Sitefinity CMS and Marketo integration streamlines lead capture, behavior tracking and campaign execution. Marketo forms can be embedded directly into Sitefinity pages, while behavioral data—like page views or content interactions—can be passed to Marketo for segmentation and lead scoring. This ensures a consistent experience from first click to conversion, enabling marketing teams to optimize nurture flows using real-time insights.
Benefits
- Capture and Qualify More Leads
Embed Marketo forms natively into Sitefinity pages to streamline data capture and increase conversion. - Deliver Personalized Experiences
Leverage Sitefinity Insight data and Marketo segments to tailor campaigns and website content to each visitor’s interests. - Align Marketing and Content
Coordinate email and content strategies in one system, reducing silos and improving the consistency of your messaging. - Automate Lead Nurturing
Trigger automated Marketo campaigns based on user activity in Sitefinity—such as page visits, form fills or downloads. - Track Behavior Across Channels
Gain a unified view of user journeys with Sitefinity behavioral data feeding into your Marketo lead database.