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Integrations

Marketo Integration for Sitefinity CMS to Drive Smarter Marketing Automation

Integrate Sitefinity CMS with Adobe Marketo Engage to deliver personalized, data-driven marketing experiences. Capture leads, track user behavior, and automate campaigns across the entire customer lifecycle.

Marketo Engage is an advanced marketing automation platform used by B2B and B2C enterprises to automate campaigns, track user behavior, and deliver personalized content across channels including email, web and social. It helps organizations scale customer acquisition and retention with measurable ROI.

Integration Overview

The Sitefinity CMS and Marketo integration streamlines lead capture, behavior tracking and campaign execution. Marketo forms can be embedded directly into Sitefinity pages, while behavioral data—like page views or content interactions—can be passed to Marketo for segmentation and lead scoring. This ensures a consistent experience from first click to conversion, enabling marketing teams to optimize nurture flows using real-time insights.

Benefits

  • Capture and Qualify More Leads
    Embed Marketo forms natively into Sitefinity pages to streamline data capture and increase conversion.
  • Deliver Personalized Experiences
    Leverage Sitefinity Insight data and Marketo segments to tailor campaigns and website content to each visitor’s interests.
  • Align Marketing and Content
    Coordinate email and content strategies in one system, reducing silos and improving the consistency of your messaging.
  • Automate Lead Nurturing
    Trigger automated Marketo campaigns based on user activity in Sitefinity—such as page visits, form fills or downloads.
  • Track Behavior Across Channels
    Gain a unified view of user journeys with Sitefinity behavioral data feeding into your Marketo lead database.

Practical Use Cases

Web-to-Lead Capture for Sales

Send lead data captured in Sitefinity directly to Marketo and sync it with CRM platforms for sales follow-up.

Account-Based Marketing (ABM)

Power ABM strategies by combining firmographic data with behavioral insights from Sitefinity to drive targeted engagement.

Personalized Campaign Triggers

Trigger drip campaigns in Marketo when users take key actions in Sitefinity, such as signing up for an event or browsing high-value content.

Behavioral Segmentation

Segment leads in Marketo based on Sitefinity activity—like viewing a pricing page or downloading a product sheet.

Content-Driven Lead Generation

Use Sitefinity-hosted landing pages and Marketo forms to capture leads during gated content experiences.

Integrate Sitefinity Cloud with Marketo Using Sitefinity Integration Hub

You can connect your Sitefinity Cloud project to Marketo using the Sitefinity Integration Hub, which supports automation across 1,000+ business applications through prebuilt connectors and low-code tools.

Key components of this integration include:

  • Connector: The Sitefinity Connector enables API-based integration with Marketo and other  systems.

  • Recipes: Use triggers (like form submissions) to launch actions (like creating Marketo contacts).

  • Flexible Workflows: Automate lead capture, content sync or campaign triggers with minimal setup.

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