Why are Sitefinity Cloud page views different than the page views from Google Analytics?

Any request receiving a response with Content-Type: text/html or text/htm will be counted as a Page View in Sitefinity Cloud.

As part of the platform, we provide WAF and Bot protection. The latest provides capabilities for blocking certain traffic identified as potentially dangerous.

Google Analytics acquires user data from each website visitor using page tags. A JavaScript page tag is inserted into the code of each page. This tag runs in the web browser of each visitor, collecting data and sending it to one of Google's data collection servers. It relies on cookies and so Google Analytics cannot collect data for users who have disabled them. In Google Analytics 4 properties, traffic from known bots and spiders are automatically excluded.

There are clear differences in how page views are counted and filtered in the two systems which could lead to deviations in the final page views.


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