Using content recommendation, you optimize your visitors’ journeys towards a precalculated conversion path. This can lead to more converting visitors, thus improving your customer journey and marketing funnel performance.
PREREQUISITES: To use content recommendation, you must have a paid subscriptions. For more information, contact Sitefinity Sales.
Content recommender feature uses Sitefinity Insight’s A.I. algorithms to combine the content managed in Sitefinity CMS with the behavior patterns of your previously converted visitors. The algorithm produces the next best step (a recommendation) for the current visitor’s journey.
For more information about the content used to generate recommendations, see Collect data through the connector » Content analysis data.
This next step is displayed by the recommendation widget on the pages of your Sitefinity CMS site, guiding your visitors along the optimal customer journey to increase their conversion rate.
When using the content recommender feature, there are the following limitations:
To enable or disable the content recommender, follow procedure Connect to Sitefinity Insight » Configure content tracking.
IMPORTANT: If you change the permissions, after the data has already been sent to Sitefinity Insight, and you want to make sure that newly protected data is no longer stored in Sitefinity Insight, you must sync the data to Sitefinity Insight again. To do this, disable then re-enable the content tracking, as described in the procedure Connect to Sitefinity Insight » Configure content tracking.
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