Progress Recognized in 2025 Gartner® Magic Quadrant™ for DXP
Read the Report
Sitefinity Insight integrates data from multiple systems to recognize and connect customer information across different sources. This enables the creation of unified customer profiles that reflect complete behavioral and interaction histories.
The Customer Data Platform tracks a wide range of interactions, including:
Sitefinity Insight also supports custom server-side tracking through a .NET SDK, expanding tracking capabilities to suit specific business needs.
Yes, Sitefinity Insight allows for the creation of custom contact properties. Businesses can tailor contact profiles to include the most relevant data, supporting personalized marketing and enhanced segmentation strategies.
Contact profiles are continuously updated as users interact with your digital assets. For example, downloading a resource or completing a form immediately updates the profile. This real-time update capability supports timely personalization and responsive customer engagement.
Yes, the platform can detect and merge multiple profiles associated with the same individual. If a visitor accesses the site from multiple devices and later identifies themselves, Sitefinity Insight consolidates those sessions into a single unified profile.
Through integration with external systems, Sitefinity Insight can enrich existing profiles with additional customer information. This leads to more complete insights, better personalization and more effective marketing campaigns.
Yes, anonymous visitor activity is tracked and can be retroactively associated with a known profile once the visitor provides identifiable information. This helps build a full picture of the customer journey, even before direct engagement.
There is no specified limit to the number of contact properties you can store in a profile. This flexibility supports detailed customer modeling and comprehensive data collection.