How to Measure and Improve Campaign Performance Using a CDP

Campaign Performance and Optimization

How does Sitefinity Insight track campaign performance across channels?

Sitefinity Insight provides capabilities to track and analyze any interaction it collects. It allows defining Touchpoints based on UTM parameters, enabling you to track campaigns like paid search or display ads.

How does Sitefinity Insight track organic vs. paid traffic within campaigns?

There is no direct report for this. Currently, clients must use touchpoints to track the differences between organic and paid traffic.

How are multi-touch attribution models configured in the system?

Sitefinity Insight provides attribution using first touch, last touch, linear and AI-driven models. Linear and AI-driven models are considered multi-touch since they account for the entire visitor journey. The linear model distributes equal credit to all touchpoints, while the AI model attributes credit based on each touchpoint’s strategic value.

Can we automate follow-up actions based on campaign engagement metrics?

Yes, follow-up actions can be automated using Sitefinity Insight's real-time data processing and webhooks. These allow triggering external events and follow-up actions based on engagement metrics.

How does the platform recommend optimizations for underperforming campaigns?

Sitefinity Insight analyzes campaign performance data to identify areas needing improvement. This insight helps guide adjustments to improve campaign results.

What reports are most effective for analyzing conversion rate optimization (CRO)?

The specialized Conversion tracking report provides key CRO insights. It includes metrics and related reports such as Conversion rate, Total conversions, Unique conversions, Contact conversions, New contacts, Total value, Daily conversions, Probability of new conversions, and interactions with Segments, Personas, Uplift and Attribution.