What Is AI-Driven Segment Discovery in a CDP?

AI-driven segment discovery in Sitefinity Insight identifies meaningful audience segments automatically by analyzing patterns in visitor behavior. Using machine learning, the system uncovers clusters of users who share similar characteristics or paths, enabling marketers to better understand their audiences and refine targeting strategies without manual segmentation setup.

What is the process for automatic discovery of audience segments using AI?

The process involves analyzing user data to detect trends and behavioral patterns. Sitefinity Insight uses machine learning to merge anonymous and known visitor data, evaluate customer journeys and anticipate future behavior. This helps reveal new or underserved segments based on actual interaction history.

Does the system provide insights into the characteristics of each discovered segment?

Yes, Sitefinity Insight provides detailed information about each AI-generated segment, including key attributes and behaviors that define the group. These insights allow businesses to better understand and act on the needs and interests of specific audiences.

How often are AI-generated segments updated?

AI-generated segments are updated at least every two weeks. If there are significant data changes, the platform may recalculate segments sooner to reflect the new patterns.