How to Track and Report User Behavior with CDP

What analytics dashboards are available in Sitefinity Insight?

Sitefinity Insight provides a comprehensive set of dashboards, including reports for conversions, touchpoints, personas, lead scoring, content analytics, uplift, attribution, personalization, A/B testing and segment discovery. These dashboards give marketers a clear view of performance and user engagement across digital assets.

How are reports generated for key business metrics?

Reports are generated using both daily calculations and real-time processing. Core metrics for conversions, touchpoints and personas are updated daily, while specific data points like contact activity and custom periods can be calculated in real time.

Are real-time data updates reflected in analytics?

Yes. Sitefinity Insight reflects real-time data updates in key analytics areas such as contact activity, personalization metrics and customer journeys. This enables marketers to respond quickly and refine campaigns based on live user behavior.

How is historical data handled in reports?

When a new artifact is created—such as a persona or conversion goal—Sitefinity Insight includes all relevant historical data in its initial analysis. These datasets are then refreshed daily, allowing long-term tracking and trend analysis.

What types of visualizations are supported for reports?

Reports in Sitefinity Insight are presented using a mix of charts, graphs and tables. These visualization tools make complex data easy to interpret and act on, supporting clearer insights for strategy and performance improvement.

How is attribution tracking handled across multiple channels?

Sitefinity Insight tracks attribution across all connected data sources, including imported information from third-party platforms. This provides a full picture of how different channels contribute to conversions and engagement, supporting accurate ROI evaluation.