How CDP Alerts Use AI to Detect Performance Issues

AI-driven performance alerts in Sitefinity Insight help detect unusual changes in key metrics, such as conversions and engagement, by monitoring data patterns. These alerts enable teams to react quickly to potential opportunities or issues, improving marketing responsiveness and decision-making.

How does the platform detect and generate performance alerts using AI?

Sitefinity Insight monitors conversions reports and defined touchpoints for abnormal statistical patterns. For example, if a sudden spike in website traffic leads to a significant increase in conversions, the system will trigger an email alert to notify you of the change.

What types of metrics can trigger AI-driven performance alerts?

Alerts are triggered by changes in daily conversions and fluctuations in daily touchpoint hits.