How can A/B testing be integrated with a Customer Data Platform (CDP) to optimize personalization strategies in real-time?

A/B testing allows marketers to experiment with different versions of messaging, design and offers in real-time. A CDP adds an additional layer of precision by enabling marketers to isolate specific audience segments and run A/B tests targeted to these groups. This integration allows personalized experiences to be optimized based on data-driven insights and feedback from the tests.