How to Visualize CDP Data with Google Looker Studio

What is Google Looker Studio?

Google Looker Studio is a cloud-based data visualization and reporting tool that allows users to connect, visualize and share data from various sources. It enables the creation of interactive dashboards and custom reports for data analysis and business intelligence.

How does the Google Looker Studio connector integrate with Sitefinity Insight data?

The Google Looker Studio connector for Sitefinity Insight uses an access key to connect to Insight’s API server and retrieve the required data.

What data fields and metrics are available for visualization in Looker Studio?

The connector exposes daily statistics for personas, lead scorings, conversions and touchpoints, along with various related data fields.

Are there pre-built templates for common reports and dashboards in Looker Studio?

The connector does not include built-in templates, but there is a sample report available in Looker Studio that demonstrates how to utilize the exposed data.

How often is data synchronized between Sitefinity Insight and Looker Studio?

Insight calculates statistics once per day. Although the connector can be configured to sync data more frequently, this typically will not yield more current data.