What problems does DGE solve compared with classic rule-based personalization?

DGE addresses the limitations of classic rule-based personalization by replacing rigid, predefined rules with dynamic, intent-driven experiences powered by AI. Traditional personalization requires extensive manual setup and maintenance of segments, which is time-consuming and difficult to scale across large or global sites. In contrast, DGE leverages real-time user signals and retrieval-augmented generation to deliver personalized content instantly, without the need for hundreds of static rules. This approach not only improves agility and relevance but also enables richer experiences based on CMS content.