What does Agentic RAG mean in the context of a CMS?

Agentic RAG is the architecture behind a generative CMS experience. It combines retrieval from approved content sources with AI-driven reasoning and generation so the system can assemble the most relevant response or experience for the visitor.

In practice, retrieval finds the most relevant approved content, reasoning determines what best matches the visitor’s need and generation assembles that into the answer, section or experience shown to the user.

In a CMS, that means the system is not generating in isolation. It is using trusted content, current interaction context and defined presentation controls to shape what appears in the final experience.

Teams can also review captured visitor intent alongside generated output to see how dynamically generated experiences behave and how personalization decisions were made.