Sitefinity® CMS 15.4 Update is Here—Built for What's Next
A traditional CMS publishes predefined pages, navigation paths and rules. A generative CMS, such as Progress Sitefinity, assembles the experience in real time based on visitor intent and context.
The difference is not just dynamic content. It is dynamic decision-making. Instead of sending every visitor through the same journey, the system can adjust messaging, answers, FAQs and calls to action based on current needs and known context.
For example, a returning visitor who previously explored business lending may see tailored FAQs, relevant credit options and next steps to apply. A first-time visitor researching financial services may see an overview of available offerings, guidance on choosing the right solution and key benefits.