How does DGE differ from Sitefinity Insight’s existing personalization features?

DGE differs from Sitefinity Insight’s personalization in that Insight delivers rule‑based, segment‑targeted variations using CDP data (traits, journeys, and goals) that you predefine, whereas DGE provides real‑time, intent‑driven generation of content using AI and retrieval‑augmented grounding from approved sources. In practice, Insight is ideal for governed scenarios where marketers configure who sees which predefined widget or page variation and then measure outcomes; DGE complements this by dynamically assembling the experience on the fly without maintaining large rule sets, adapting to the visitor’s expressed intent and context while still honoring governance and content constraints.