Progress® Announces Early Access Program for the First Generative CMS Built on Trusted AI
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Personalization is the process of delivering content to personas that is tailored to the persona segment’s preferences based off of visitor data. Instead of utilizing generic messaging or imagery, the experience is unique to prompt the persona to interact with the brand.
Identify and track persona interactions and performance in Sitefinity Insight and then deliver personalized content with Sitefinity’s personalization functionality.