What is Hyper-personalization?

Hyper-personalization is a more advanced form of personalization. Hyper-personalization utilizes visitor data such as name, organization or online interaction behavior to create experiences and communications that are extremely tailored to the visitor.

Collect cross-channel visitor data in Sitefinity Insight and define persona profiles. Then, utilize Sitefinity’s personalization features to deliver highly contextual experiences to visitors that drive engagement.

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