Lead generation refers to the process of sparking interest in an organization and its product and services through marketing programs. The goal of lead generation is to identify qualified prospects or potential buyers that can be nurtured to eventually make a purchase.
Generate leads by creating cross-channel marketing programs that are optimized to be extremely engaging. Easily implement content updates and personalized content to create tailored, relevant campaigns. Track how well those programs are generating leads in Sitefinity Insight.