APIs are programming rules that enable applications to interact with each other. Often, APIs allow one system to receive another system’s information or data, so it can then utilize that information in its own internal analysis or use.
Sitefinity has an extensive set of APIs that allow organizations to connect external business systems – enabling each platform to exchange information. For example, utilize Sitefinity’s APIs to connect to Google Data Studio, and send that information to Sitefinity Insight to track, analyze and optimize content based off data that accounts for all business functions and activities.