A high-quality search experience is paramount to meet the high expectations of today’s digital experiences.
In the words of Paul Nashawaty of Hawksearch, “If they can’t find it, they can’t buy it.” As obvious as that might sound, too many companies are placing their site search to the bottom of their priority list.
Amazon has trained us to use search as our primary discovery technology. In fact, just under 50% of all product searches start on Amazon, according to a recent report from eMarketer, followed by Google at 34%. A great search experience has never been more important for B2B and B2C companies.
Modern end users expect three basic elements to meet their growing demands.
Site search provides your end users the ability to quickly find what they are looking for quickly, making it easier for them to accomplish their tasks. Applying a “site search lens” to the modern customer’s expectation will offer a glimpse into the experience they most desire.
Join Paul and me as we uncover “Why Most Companies Fail at On-Site Search – And How You Can Nail It” in our upcoming webinar on Aug. 27.
Gregg Shupe has nearly 20 years of professional marketing experience across a broad range of industries including enterprise IT, consumer electronics and telecommunications. While focused on delivering Digital Experience Strategies, Shupe has a proven track record of helping companies and business partners digitally transform their organizations into the modern era.
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