For years, businesses lived by the mantra, “don’t be afraid to be bold.” But in a world where digital experience has quickly become a top competitive differentiator, sentiment has shifted. Today’s businesses need to be afraid of not being bold enough — if you aren’t innovating, you aren’t competing.
Sitefinity enables ALA to focus on bringing these complex, large-scale digital projects to life. Both from a content perspective and an architecture perspective, ALA is able to iterate quickly and reinvent rapidly, utilizing CI/CD processes, to better serve site visitors and association members and deliver unique digital experiences.
ALA benefited from migrating to Sitefinity Cloud in several specific ways, including:
· Significantly reduce the number of inquiries to IT, freeing up IT to work on critical projects
· Improve site performance and load speed, delivering an always-on experience
· Experiment with custom changes and integrations, without worrying about crashing the site
· Enable marketing to manage content across multiple sites and deploy personalized experiences