Whether a CMS or a DXP is an ideal fit for your organization depends on your current business challenges, strategic goals and requirements for a digital transformation project.
Although a DXP is the usual goal for digitally mature organizations, a CMS is often a good fit for organizations that are just beginning their digital transformation journey. These platforms act as steppingstones into the digital landscape, enabling marketers to create and publish content and web pages with limited reliance on developers or IT. This offers more productivity as well as resource and time-savings for companies that need to establish their online presence quickly and effectively.
A DXP is the best fit for organizations that have achieved a level of digital maturity and who are looking to further scale and grow their business through digital channels. These platforms allow organizations to take that next step in their digital transformation roadmap – from automating cross-functional workflows, to delivering omnichannel experiences, to consolidating data silos. Progress offers this ebook with data to guide you on how to find the DXP that’s the right-fit for your organization.