Sitefinity® CMS 15.4 Update is Here—Built for What's Next

Learn More
Dark Theme BG

Scalable Web Content Management Solutions for Modern Marketing Teams

Launch campaigns faster, hyper-personalize experiences and optimize for search and AI visibility without relying on developers.

Manage multiple sites, languages and audiences from a single platform, while IT maintains security, scalability and architectural oversight. 

Try Now
Book a demo

See the Content Builder in Action

Easily manage all your content from one central location

Take a Tour

Leading enterprises use Sitefinity to stay ahead

Kubota USA logo white RITM0128452
ICR Cancer Research
cambridge innovation institute logo
fao fiat panis logo
AAF International
The Challenge

Why Digital Teams Outgrow Traditional CMS

Marketing teams are expected to launch quickly, personalize at scale and manage complex digital estates, but many CMS platforms were not built for that reality. 

Developer Bottlenecks Slow Marketing Execution

Launching campaigns, landing pages and updates often requires development support.

Fragmented Personalization and Optimization

Testing, targeting and performance insights live across disconnected tools.

Global Site Management Becomes Complex

Multiple sites, languages and teams create duplication and governance challenges.

64%

of enterprises say they struggle to deliver personalized content efficiently.

Progress Recognized in The Forrester Wave™: Digital Experience Platforms, Q4 2025

Progress has been named among the most significant digital experience platforms in The Forrester Wave™: Digital Experience Platforms, Q4 2025.

Read more
The Solution

A Structured WCMS Built for Marketing Independence

Create once, reuse everywhere and adapt experiences in real time. Progress Sitefinity CMS combines structured content management, integrated digital asset management, built-in personalization and enterprise governance in one platform. Whether you deploy on premise or as a fully managed cloud option, Sitefinity CMS keeps integrations, security and extensibility under IT control. 

Core WCMS Capabilities That Power Modern Marketing Teams

Structured Content and Integrated Digital Asset Management

Sitefinity organizes content and digital assets in a single environment so marketing teams can assemble and reuse materials across campaigns and sites without fragmentation. 

  • Structured content modeling with reusable components 
  • Visual page editing with layout flexibility 
  • Integrated digital asset management for images, video and documents 
  • Centralized taxonomy and metadata controls 
  • Shared content and assets across sites and channels
Structured Content and Integrated Digital Asset Management
content management mobile illustration

Personalization, A/B Testing and Dynamically Generated Experiences

Personalization and experimentation are built into the CMS so teams can continuously refine digital experiences and engagement. 

  • Rule-based and behavior-driven audience segmentation 
  • Built-in A/B testing for pages and components 
  • Targeted content variations managed within the CMS
  • Performance measurement tied to personalized delivery 
  • Dynamically generated experiences for hyper-personalization based on structured content and context 


Personalization, A/B Testing and Dynamically Generated Experiences
personalization mobile illustration

Multisite and Multilingual Management

Organizations managing multiple brands, regions or business units can coordinate websites from one CMS while maintaining local control where needed. 

  • Centralized management of multiple websites 
  • Language variations and translation workflows 
  • Shared structured content across properties 
  • Granular regional permissions and publishing controls 
  • Consistent governance across digital estates 
Multisite and Multilingual Management
Emterprise Multisite CMS

SEO and AI Search Optimization

Search optimization is embedded in the content workflow so teams can improve visibility across traditional search engines and emerging AI-driven discovery. 

  • Metadata and URL management within the CMS 

  • Redirect management and canonical controls 

  • Structured content that supports advanced indexing 

  • AI-assisted SEO recommendations through the SEO Agent 

  • Schema support for enhanced search results 

  • Content organization aligned with AI-driven discovery models 

SEO and AI Search Optimization

Workflow Automation and Governance Controls

Sitefinity CMS provides structure without slowing teams down. Clear roles, permissions and approval paths keep content moving and are configurable to match organizational structure. 

  • Role-based access control and content permissions 
  • Custom approval workflows by team or region 
  • Full version history and rollback 
  • Audit trails for publishing accountability 
  • Scheduled publishing and lifecycle controls

Workflow Automation and Governance Controls
Custom Workflow — News Articles STAGE ASSIGNED ROLE CONDITION 1 · Marketing review Notify on submit Editors All content types 2 · Legal review Reminder after 48h Approvers Regulated markets 3 · Design sign-off API trigger on approval Designers Visual content Publish All steps complete · Auto-publish Audit log saved

Open Integrations and Extensible Architecture

Sitefinity CMS fits into existing marketing and business technology stacks with low and no-code integrations while remaining flexible enough to adapt to different implementation needs. 

  • API-first integration framework 
  • CRM, CDP and marketing automation connectivity 
  • Analytics and performance data integrations 
  • Support for ASP.NET Core, Next.js and modern front-end frameworks 
  • Configurable content models and extensible modules
Open Integrations and Extensible Architecture
dev platform illustration layer 2

How Sitefinity Improves Marketing Execution

  • Increase engagement and conversions through built-in personalization

  • Manage multiple brands and regions from a centralized CMS platform

  • Strengthen search and AI visibility through better content organization

Book a demo

User Testimonial

"Sitefinity gives the content owner the ability to build and disseminate content and the freedom to build websites as they like with predefined corporate templates, almost with no knowledge of IT. The best part is that it takes just an hour to configure the IT components of the website. The technology is no longer an obstacle and the feedback from our content owners is very positive."
Giorgio Lanzarone
Information Technology Officer , The Food and Agriculture Organization of the United Nations

How Sitefinity CMS Powers Modern Marketing Operations

Organizations use Sitefinity to manage campaigns, digital experiences and global web properties from a single CMS.

Launch Campaign Microsites and Landing Pages

Launch campaign hubs and landing pages quickly using reusable components and visual editing tools.

Personalize Website Experiences

Deliver targeted, personalized content and test variations across audiences without rebuilding pages.

Global and Multisite Management

Coordinate multiple brands and regional sites while maintaining consistent governance.

Improve Search Visibility

Marketing teams can continuously refine website content to improve visibility across search engines and AI-driven discovery experiences.

Customer Stories

Explore our customer success stories to learn why organizations continue to choose Progress Sitefinity to easily manage their content across complex digital estates.

Financial Services

Wesleyan Reinvents Digital Experience with Modern Content Architecture by Progress Sitefinity

Read the Story
Entertainment

Chumash Casino Transforms Complex Content Management into Seamless Experience for Marketers with Progress® Sitefinity®

Read the Story

DART Provides an Ideal Digital Experience for Travelers in the Lone Star State Powered by Progress® Sitefinity® and Telerik® DevCraft™

Read the Story
CaseStudy-Resource_Image
logo_color
Financial Services

Goodbody Leverages Sitefinity Cloud to Boost Marketing Agility 

Read the Story
Education

ICR Harnesses Progress Sitefinity to Support its Global Cancer Research Mission

Read the Story

First-class Services & Support for Our Customers & Partners

From implementation to onboarding and optimization, our support, services and partner ecosystem are here to help you go further, faster.
Customer Success & CVP

Shape the product roadmap, request features, share ideas and connect with thousands of fellow Sitefinity customers.

Consulting Services

Simplify planning for infrastructure, system architecture and critical project needs with Progress Professional Services.

Support & Upgrades

Leverage tailored support services to address issues, prevent downtime and efficiently achieve business objectives.

Training & Certification

Maximize your Sitefinity skills with self-paced, on-demand or instructor-led courses. Available for all levels, online or in person.

Frequently Asked Questions

A web content management system (WCMS) is software used to create, manage and publish website content. It provides tools for content authoring, page editing, media management, workflows and publishing, helping teams maintain and update digital experiences efficiently. Read More

Yes. Sitefinity includes visual editing, reusable content and built-in personalization and testing, allowing marketing teams to manage everyday content updates, campaign pages and optimization directly in the CMS. Developers are typically involved in implementation, integrations and advanced customization.

Yes. Sitefinity Cloud is offered as a fully managed, cloud-native CMS on Microsoft Azure. Infrastructure, upgrades, monitoring and security are handled by the platform, reducing operational overhead while allowing teams to focus on content and digital experience delivery.

Sitefinity CMS includes tools for managing metadata, URLs, redirects and schema, allowing content to be optimized directly within the CMS. AI-assisted SEO capabilities provide recommendations during content creation, helping improve visibility across search engines and AI-driven discovery experiences.

Yes. Sitefinity CMS supports multisite and multilingual management from a centralized environment. Teams can manage multiple brands, regions and languages, share content and assets across sites and control localization, permissions and publishing workflows.

Sitefinity CTA Banner

Progress Sitefinity

Meaningful engagement, elevated experiences delivered with ease. Set your sites on Sitefinity.