Goodbody’s internal digital transformation project identified three core focus areas it needed to address: people, processes and technology.
The company felt it had the right people in place to deliver the customer-first experiences that clients demanded. However, the processes and technology didn’t support these efforts.
“Our marketing agility was really, really sticky,” Croston explained. “We were looking at it end to end, and thinking, ‘Gosh, there's an awful lot of breaks.’ We saw an opportunity to enhance the process of launching campaigns and delivering online experiences to better serve our customers.”
That’s when Goodbody began looking for a platform that could tie these disparate marketing and sales processes together in a highly effective and highly efficient manner. After assessing the technology landscape, Goodbody decided Progress® Sitefinity® Cloud was the best fit.
As a PaaS-based content management system, Sitefinity Cloud met all four requirements of the firm’s key digital transformation project, which were:
- Security and governance—as a company serving European customers, Sitefinity and Azure both offer GDPR tools and workflows to promote compliance and security
- Compatibility with Microsoft—Goodbody used Microsoft Dynamics and Office 365, so a .NET CMS hosted on Azure was the ideal fit
- User-friendliness—Goodbody wanted a solution that empowered operational agility across marketing and development teams, which Sitefinity did with its intuitive UI and Azure DevOps management portal
- Resource-efficient—Sitefinity Cloud freed Goodbody from having to dedicate time, money and resources to manage website infrastructure while also providing more flexibility to support future growth plans