After just 10 days of being live, the first SEE Tom Tailor site is out earning the average brick-and-mortar store on a daily basis. It generates an extra 10% in revenue, without incurring any additional marketing and promotion expenses.
Being able to manage content and commerce under a single roof has enabled Tom Tailor to fully maximize SEO, with their SEO score jumping to 71%. It has also been a tremendous cost saver, with Sitefinity eliminating many of the headaches of building scalable ecommerce experiences.
Thanks to the user-friendly content editing experience, Tom Tailor’s non-technical marketing team can take full control of their site, without relying on assistance from a partner. This has enabled Tom Tailor to reduce their agency retainer expenses by 70% and focus on more strategic commerce initiatives. And on top of that, Tom Tailor was able to adapt quickly to the rapidly changing business environment, going live with the first regional site in less than 3 months—50% faster than offers from other vendors.
“With Sitefinity and Ucommerce, we were able to deliver the online shopping experience that our customers didn’t even know they wanted. And by filling that gap, we’ve also been able to create a new revenue stream that enables us to grow our brand in new markets and reach new audiences,” said Aljosa Bajrovic, General Manager, Tom Tailor SEE. “
About Tom Tailor
The Tom Tailor is an internationally operating fashion company that offers casual wear in the medium price segment. Fashionable accessories as well as home textiles complement the product portfolio. Learn more at www.tom-tailor.store.
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