Encompassing Customer Profile
Sitefinity DEC builds a 360-degree customer profile that consolidates everything learned about a prospect, anonymous or not. Not only does it display the identity of the potential customer, but also their behavior along with insights as to why they’ve made their choices.
Online Behavior Tracking
Sitefinity Digital Experience Cloud makes it easy to track behavior patterns based on any kind of customer interaction–page visits, video plays, document downloads, form submissions or events attended.
Customer interactions across multiple channels—social, web, email and more—can end up siloed in your various enterprise systems. Sitefinity DEC makes it easy to integrate all customer interactions with its comprehensive integration framework and enterprise systems connectors.