Encompassing Customer Profile
Sitefinity DEC builds a 360-degree profile that consolidates all data accumulated about a visitor, be it a prospect or a customer. Get the all-in-one picture of who your visitor is, what path they follow and what they do, along with insights about their purchase readiness and persona profile.
Detailed Journey Timeline
The 360-degree profile makes it easy to explore the visitor journey timeline and follow through any interactions, be it custom or imported, including conversions – page visits, video plays, document downloads, form submissions or events attended. Easily spotlight every important touchpoint to better understand your audience, optimize conversion rates and deliver personalized experiences.
Data Collection Across Channels
Sitefinity DEC integrates customer interaction data across multiple channels - websites, mobile apps, and chatbots, so that it does not end up siloed in your various enterprise systems. Data across platforms such as Eloqua and Salesforce can be imported in DEC to enhance the journey timeline and help you truly understand the overall customer experience.