Sitefinity Insight
Release Notes

1.Enhanced Conversion Tracking 

We’ve expanded the Conversions feature to include a new Total Conversions metric alongside the existing Unique Conversions graph. With it the report now provides a comprehensive count of all conversion events completed, regardless of whether they were performed by anonymous visitors or known contacts.

With this addition, you can: gain deeper insights into the overall volume of conversion activity; better assess interest and engagement around key conversion points. 

Here is an example:

You have a defined conversion “Visit the Prices page”, the Total Conversions figure will give you a clear picture of page traffic and overall visitor interest in purchasing your product. 

2. Optimized Contacts Page

We’ve introduced two key details for each contact which allow you to better understand the timeline of a contact's engagement:

• First Interaction: The date of the contact’s first recorded interaction in the data center.
• Last Interaction: The date of the contact’s most recent recorded interaction in the data center.