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Sitefinity Cloud
Release Notes

Sitefinity AI Assistant – General Availability (July, 2025)

July 24, 2025

Overview

We are excited to announce the general availability of Sitefinity AI Assistant - a native, AI-powered information assistant designed for Sitefinity Cloud customers. Built to improve how users discover and engage with content, the assistant uses generative AI to surface relevant information from your existing published pages, documents and content libraries.

What's New

Key Features at Launch
  • Conversational Interface powered by Azure OpenAI GPT-4o-mini
  • Personalizable ASP.NET Core widget for embedding chat anywhere on your site
  • Access to Sitefinity-hosted content, including pages, structured items, Word and PDF docs
  • Backend admin panel within the Sitefinity UI for assistant management
  • Support for multiple assistants per account
  • Multitenant Azure deployment (US and EU regions)
  • Full conversation logs retained for auditing and analysis
Initial Use Cases
  • Help visitors find support, product or policy content
  • Enhance engagement on resource-heavy pages
  • Reduce bounce rates and improve self-service success

Who It's For

Sitefinity AI Assistant is designed for:

  • Digital experience teams needing to improve user content discovery
  • IT and web ops looking to reduce support volume
  • Content managers and marketers aiming to extend content visibility without rework

Industries that benefit include:

  • Financial services
  • Manufacturing
  • Higher education
  • Public sector
  • Healthcare

Customer Value

Top Benefits
  1. Better content discoverability using natural language
  2. Lower support overhead through self-service
  3. Quick deployment—widget setup can be done in a day
Measurable Impact
  • 40% of website sessions today lead to frustration
  • Cost per visit rose 9% in 2024
  • Sitefinity AI Assistant directly addresses these issues by providing faster, more relevant answers

Why It's Different

  • Native to Sitefinity Cloud—no external integration needed
  • No content reauthoring or retraining required
  • Simple, low-code setup with admin control and full tracking
  • Hosted in secure, regional data centers (US and EU)

Deployment Details

  • Available to Sitefinity Cloud customers on v15.2 or higher
  • Requires ASP.NET Core front end
  • Uses Azure OpenAI GPT-4o-mini for performance
  • Supports full integration with Sitefinity CMS and backend UI

Early Access Feedback

Thank you to the early adopters who provided critical insights during the pilot program. Your feedback directly shaped the first release and continues to inform our roadmap.

Get Started

Sitefinity AI Assistant is now available as a Sitefinity Add-on. To deploy it:

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