Strategizing for SEO & GEO Success in 2026 and Beyond
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Live Webinar: April 29 at 9.30 am BST | 10 am CEST | 11.30 am EEST
Your Hosts
Zach Stone
VP of Marketing at DeltaV Digital
Preslav Atanasov
Principal SEO Expert, Progress Software
Alex Shumarski
Sitefinity CMS Enthusiast
What You Will Learn
Search is evolving rapidly. While traditional SEO remains important, generative AI and large language models (LLMs) are reshaping how brands gain visibility. This webinar explores the emerging field of Generative Engine Optimization (GEO) and how to optimize content for AI-driven search platforms like Google, Perplexity, Bing Copilot, and ChatGPT.
- How search has changed: From keyword-based to intent-driven, with generative AI as a new layer.
- SEO in 2026 and beyond: What ranking factors still matter and what’s been reshaped by AI.
- GEO fundamentals: How LLMs surface content and what formats they prefer.
- Optimization strategies: Structuring content for both SEO and GEO, technical improvements, citations, and E-E-A-T.
- CMS & automation: How Sitefinity CMS supports GEO through automation, governance, and integration.
- Monitoring & measurement: Tracking visibility, citations, and engagement across traditional and generative platforms.
- Marketing & IT collaboration: Shared responsibilities and action plans for future-proofing content strategies.
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