Digital Experience

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Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
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Five Sitefinity Capabilities that Make It Great for Marketing
Discover how Sitefinity CMS/DXP capabilities empower lean marketing teams to maintain high velocity and sustain growth. Learn about key features like customer data insights, streamlined collaboration, approval workflows, integrations and flexible content modeling.
4 File Transfer Methods That Are Putting Your Data at Risk
Your file transfer methods might be secretly compromising the security of your data. Learn why common approaches like FTP, manual scripts and email attachments could be putting your files at risk—and discover how to protect your data transfers.
UX Crash Course: Running Critiques
A critique is an invitation for others with different perspectives and life experiences to help poke holes in a design and find places for improvement. It’s an opportunity to find what’s working, as well as what isn’t.
The Eternal Dilemma: Developer-First or Marketing-Friendly CMS
This blog post highlights key considerations to help you choose a CMS that balances the needs of marketing with the tools required by developers, enabling both teams to meet their goals.

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