Making Sense of Data that Doesn’t Make Sense
June 24, 2024
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Customer Segmentation, Personalization and the User Experience
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
2006 Called. It Wants Its Website Back: A Practical Guide for Painless Modernization to a Multi-channel Digital Experience
These practical tips can help you modernize your digital strategy, know what to look for in tools, and prepare for your transition into a more modern digital experience.
Best Practices for Choosing Typography for Education Websites or Apps
Looking for some tips on how to choose typography for education-related websites or apps? In this post, we look at four strategies you can use for fonts that fit your brand well while simultaneously providing your users with a great reading experience.
Content and Commerce: Better Together
See how B2B content and commerce can work together to bridge existing gaps in the ecommerce landscape.
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