Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
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User Research Methods: What They Are, Which Ones to Use and Why
By integrating user research into your design and development process, you can build better digital interfaces and experiences for your users from the get-go. This post explores some of the more popular methods you can use.
UX Crash Course: The Double Diamond Process
How does iterative design actually work in a day-to-day context? What does that process look like practically, for the people building software with it? That’s what the Double Diamond Process seeks to answer.
Customer Segmentation, Personalization and the User Experience
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
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