Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
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Get started with Progress Sitefinity content management system: Explore the fully functional demo site and dashboard you’ll see if you start a free trial.
Changing consumer habits make it harder to build, maintain and scale digital experiences. This blog post explores how this impacts business leaders, technical leads and practitioners alike, highlighting the importance of aligning your digital experience's building blocks.