Pennsylvania Institute of CPAs

Founded in 1897, the Pennsylvania Institute of Certified Public Accountants (PICPA) is the second-oldest CPA organization in the United States and the largest CPA association in Pennsylvania. The PICPA’s mission is to serve, support, and advocate for the accounting profession and to be a meaningful resource for nearly 20,000 members.  

To reflect the changing accounting industry, the PICPA partnered with SFA Marketing to rebrand their identity as a modern, forward-thinking organization. This change necessitated a full website redesign. The PICPA also took the opportunity to streamline and restructure the web site’s content for easy navigation. Informed by interviews, surveys, user testing data, and wireframes provided by SFA, the PICPA’s in-house Marketing and Technology teams collaborated to create a consistent, coherent, and user-friendly website experience.

As Sitefinity users for over a decade, the PICPA was well-prepared to take on this significant project. Developers, designers, and content editors were all able to smoothly and simultaneously work on all aspects of the transition, resulting in a successful website redesign that aligns with the PICPA's identity and values.