Janes

Spinbox is proud to submit the Janes website redesign for consideration. Janes is the global leader in OSINT data and analysis, serving government agencies and leading military manufacturers worldwide. When they pivoted from a product-centric model to a solution-based approach, their website failed to keep pace-leaving a cluttered, confusing experience that didn't communicate their value or convert visitors into leads. The Challenge Janes needed a digital platform that could: Clearly articulate how they support their customers' critical missions Speak to multiple audiences, from intelligence analysts to defence procurement professionals Deliver an exceptional, scalable experience built on Sitefinity CMS Our Approach Spinbox took a comprehensive, research-driven approach, putting the user at the heart of every decision. We conducted stakeholder workshops, customer interviews, and in-depth behavioural analysis. The key insight: prospective customers don't search for products, they search for solutions to problems. Armed with this understanding, we rebuilt the user experience from the ground up using a "problem-first" approach. We restructured the entire information architecture around the challenges Janes' customers face, then positioned Janes' solutions directly against those challenges. A full content restructure simplified navigation, while a clean, modern UI elevated the brand and placed content front and centre. Strategic CTAs guided users to action at the right moments. Technically, we built the platform on Sitefinity CMS with .NET, hosted on Azure, ensuring scalability, security, and performance fit for a global defence intelligence provider. We integrated seamless third-party integrations and robust SEO foundations throughout. The Results The launch delivered outstanding results within the first month: 91% increase in conversion rate 193% increase in engagement on key focus pages 103% increase in sitewide engagement time Users now immediately understand Janes' value proposition and how it supports their critical missions, translating directly into more qualified leads and new business opportunities. The website positions Janes not just as a data provider, but as an essential strategic partner in defence and security decision-making. This project demonstrates Spinbox's ability to combine research-driven strategy, creative design, and the power of Progress Sitefinity to deliver measurable business impact at enterprise level. Our ongoing partnership with Spinbox continues through managed support, keeping the platform secure, performant, and evolving alongside Janes' business.