Albaugh

Albaugh specializes in manufacturing, formulating, and packaging agricultural crop protection chemicals. It serves distributors throughout North America and has expanded globally. The Challenge Each regional site had been developed independently, resulting in significant inconsistencies in branding, design, and content structure. Albaugh needed a cohesive digital identity that would align with their global brand while accommodating the unique needs of various markets. They sought to launch over 50 regional websites simultaneously. Another layer of complexity came from their product listings, which required localization, as different regions used varying names and categorizations for the same products. The Solution The Spinutech team developed a unified design system and page structure that satisfied the needs of all regional stakeholders while maintaining a consistent brand identity. A large-scale content import spreadsheet was created, with dedicated tabs for each country, allowing regional teams to input their content in both English and translated versions. This streamlined the process and ensured all content was structured correctly for import. We also developed a robust product search and filtering system that accounted for regional naming differences, ensuring users could easily find relevant products regardless of location. The website infrastructure was built to scale, enabling Albaugh to continue adding new regional sites in the future.