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Location-Based Personalization by Zip/Postal Code

The Zip/Postal Code Personalization add-on for Progress® Sitefinity® CMS enables marketers to tailor digital experiences based on user location. Define personalization rules by a single zip code, a list, or a range, and deliver highly relevant content with ease.
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The Zip/Postal Code Personalization add-on for Progress® Sitefinity® CMS enables marketers to tailor digital experiences based on user location. Define personalization rules by a single zip code, a list, or a range, and deliver highly relevant content with ease.

What Is Zip/Postal Code Personalization?


This personalization method allows marketers to serve targeted content to users based on their zip or postal code. It leverages the built-in Sitefinity personalization engine and requires the Sitefinity Online Marketing Edition or higher.

Integration Overview

The add-on integrates directly with Sitefinity CMS and extends its personalization capabilities. Using built-in tools, marketers can define personalized versions of content based on geographic criteria without writing any custom code.

Benefits

Hyperlocal Targeting:
Deliver regionally tailored content experiences using granular location filters.

No Development Required:
Deploy and configure directly within the Sitefinity UI—ideal for marketing teams.

Enhanced Relevance:
Show users only the most relevant offers, events, or service availability based on where they are.

Practical Use Cases

Franchise or Dealer Networks

Personalize content for specific dealer regions, territories, or service zones using postal ranges.

Service Area Restrictions

Display or hide services based on where the user resides.

Localized Promotions:

Target content by region—such as city-specific offers, regional announcements, or store locations.

Compatibility

Sitefinity 13.0 - Current

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