Dynamically Generated Experiences in Sitefinity CMS
Real-time, intent-based content experiences—grounded in your approved Sitefinity content
Many sites still rely on static personalization—prebuilt variants and manual upkeep that can’t keep up with how people browse today. Visitors arrive with intent, scan fast and expect answers that fit their context.
Dynamically Generated Experiences (DGE) in Sitefinity CMS helps you respond in the moment. DGE uses LLMs and RAG grounded in published Sitefinity content to assemble intent-based page sections in real time.
Why Dynamically Generated Experiences in Sitefinity CMS
Create intent-based, personalized web experiences and improve content discovery using your published Sitefinity content—without maintaining large libraries of manual variants.
Reduce reliance on rigid segmentation and predefined rules. Scale personalization across large sites without maintaining hundreds of variations
Turn deep content libraries into faster answers and clearer paths
Output is grounded in public Sitefinity content. Editors choose layouts and presentation patterns
What Problems Dynamically Generated Experiences Solve
As content, regions and campaigns grow, keeping experiences relevant gets harder. Dynamically Generated Experiences removes the friction by adapting messaging to visitor intent in real time.
- Rule Sprawl
Too many segments and “if/then” scenarios to predict
High operational cost to maintain and tune
- Slow Campaign Velocity
Launching new variants takes time and coordination
Personalization is limited to what teams prebuild
- Low Relevance for Anonymous Visitors
Many visitors do not identify themselves
Intent is clearer than identity in early sessions
- Content Overload
Great content exists, but visitors cannot find the right piece fast
Search and navigation do not match how people ask questions now
What are Dynamically Generated Experiences in Sitefinity CMS
DGE is an AI-driven capability in Sitefinity CMS that generates intent-based page content in real time, using your approved, published Sitefinity content as the source.
Powered by large language models and retrieval-augmented generation (RAG)
Grounded in published Sitefinity content approved for public access
Delivered as widgets editors can place on any page
Works with static content plus dynamic sections, or fully DGE-driven pages
Add DGE widgets to any page
Generate one high-impact section or multiple sections
Optional: build fully DGE-driven pages
Retrieves relevant context from published Sitefinity content
Packages only what is needed for generation, based on configured templates and rules
Keeps drafts, deleted items and restricted content out of indexing
How DGE Works
DGE follows a simple flow: intent → retrieve → generate → render.
DGE Follows a Simple Flow:
Visitor Expresses Intent
The visitor shares what they want through an input interaction
RAG Retrieves the Best Source Content
Sitefinity content is chunked, embedded and indexed.
The system retrieves relevant passages using vector matching and scoring
LLM Assembles the Experience
The model formats and composes copy from retrieved passages
Tone and voice follow guidance included in the packaged context
The Page Renders in Your Layout
Editors choose how the content appears.
Brand and accessibility patterns stay consistent
What DGE Can Generate
Sitefinity DGE is built as flexible page building blocks, not a single “AI page” mode.
DGE widgets
Intent Box
Captures visitor intent in natural language and kicks off generation.
Intent-Based Content
Renders the generated output on the page.
Presentation styles supported
Title and summary
FAQ
Content items: cards
Rich text
Hero
Content items: lists
Core Features
What teams use day to day to ship, scale and improve outcomes.
Intent-driven generation in real time
Messaging adapts to what visitors ask for, not a static segment definition
Grounded outputs
Responses are based on retrieved Sitefinity content, reducing hallucinations
Editor-controlled layouts
Editors define the presentation type and template. Intent influences the content inside the layout, not the layout choice itself
Selective or full-page adoption
Use DGE for one zone or a full landing page
Caching and default queries
Reduce repeated generation for common intents. Support prebuilt first views for campaigns and links
Observability
Visibility into expressed intents and generated outcomes. Performance metrics such as render and generation time
Use cases
DGE works best where visitor intent varies and content depth is high.
Paid search and paid social traffic with diverse intent. Campaign pages where the same offer needs different framing
B2B solution pages where prospects evaluate fit fast. Industry pages where requirements vary by regulations, workflows and vocabulary
Documentation, knowledge bases and long-form resource centers. Product guides and FAQ libraries
Municipal and regional government services. Permits, programs and resident resources
Program and admissions content discovery. Topic hubs and archives with high search intent
Personalization with Sitefinity Insight
DGE complements Sitefinity Insight by adding intent-based generation on top of Insight’s governed, rule-based targeting. Use Insight when you know the audience logic, use DGE when intent shifts in real time.
Rule-based, segment-targeted variations based on CDP data you define. Best for governed scenarios with predefined audience logic
Intent-driven generation grounded in Sitefinity content. Best for real-time adaptation without building large rule sets
When paired together
When integrated with Insight, DGE can incorporate signals like:
Segment Summaries
Short descriptions
Journey Context
Where the visitor is in the journey
High-Intent behaviors
Example: repeated visits to evaluation pages
Content Sourcing and Data Handling
DGE is designed to generate based on what you have approved for public access.
Grounding Source
Published content in Sitefinity CMS
Indexing
Chunked, embedded, stored for fast retrieval
Updates
Reprocessed and reindexed when content changes
Avoiding private Exposure
Drafts, unpublished items, deleted content and login-protected content are not indexed
Performance and Scale
Built for real traffic with caching, selective generation and safe fallbacks. If generation times out, visitors see the default experience.
DGE uses a streaming execution strategy that renders each piece of content as it is generated, rather than waiting for all sections to complete before displaying anything.
The page renders normally without DGE output and shows the default experience.
Best Practices
How teams get value quickly without overcomplicating rollout.
Hero, value props, FAQs or a recommended resources module.
Campaign pages, solution pages, event pages.
Short, specific intent input tends to perform best.
Tune templates, prompts and grounding content.
Who DGE Is for
For lean teams and content-rich organizations that want to deliver hyper-personalized, intent-driven experiences without rule sprawl and meet rising expectations shaped by conversational AI.
Who run multi-campaign programs and need pages to adapt fast
Who manage large content libraries and want better discovery
Who want quick impact without heavy engineering lift
Who need scale, control and consistency across properties
Differentiators
Intent-based experiences without weeks of rules and variants.
Generated from published Sitefinity content.
Uses native CMS and CDP signals.
Templates and layouts stay in your hands.
Widget-based configuration reduces variant sprawl.
Caching, default queries and observability support real traffic.