Goodwill Industries
Project of the Month Winner
Overview
| Goodwill Industries currently runs multiple web presences to engage their different users' needs including but not limited to retail, careers, rewards, and laundry. Goodwill came to Americaneagle.com with the desire to provide its users with a centralized web presence that ties all of their verticals together with their overall mission being centrally focused. Using strategy, streamlined architecture, and a beautiful new design, AmericanEagle.com consolidated 6 former Goodwill SouthEastern Wisconsin and Chicago sites into one, cohesive user experience. GoodwillSEW felt visitors only know of their retail and donation services, so we used the site to try to cross promote all of the good that GW does with their mission and community involvement. They are now on a modern Sitefinity Renderer platform on one new domain, with a more pleasing UX. |