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Integrations

Pardot Integration for Sitefinity CMS to Power Smarter B2B Marketing

Enable seamless lead capture, personalization, and engagement tracking by connecting Sitefinity CMS with Salesforce Pardot. Empower marketing teams to act on real-time data and deliver tailored B2B experiences.
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Connect Pardot with Sitefinity CMS to drive targeted marketing campaigns and capture high-quality B2B leads.

Overview

Pardot, Salesforce’s B2B marketing automation solution, helps organizations engage prospects through automated campaigns, lead scoring, and personalized content delivery. The integration with the Sitefinity Platform extends these capabilities by allowing marketers to embed Pardot forms, trigger personalized web content, and sync data in real time—without involving developers.

Pardot for Sitefinity Connector

This connector, maintained by HappyCodingThis, brings drag-and-drop simplicity and key automation features into the Sitefinity CMS environment. It is compatible with versions 12.0 and up and integrates deeply with Sitefinity's personalization module for maximum engagement.

What Is Pardot?

Salesforce Pardot is a powerful B2B marketing automation platform that enables companies to nurture leads, track engagement, and deliver highly targeted communications throughout the sales cycle. It offers lead scoring, email automation, ROI reporting, and CRM integration to align marketing and sales.

Integration Overview

With the Pardot connector for Sitefinity, digital teams can:

  • Embed Pardot forms directly into Sitefinity pages using widgets

  • Map Sitefinity forms to Pardot Form Handlers for seamless lead capture

  • Personalize website content based on Pardot prospect data like grade, lead score, or custom fields

  • Monitor integration status and get alerts for failed communications with Pardot

  • Display system health via Sitefinity’s dashboard

The integration enhances both front-end engagement and back-end insight, giving marketers more control over lead generation and content targeting.

Common Use Cases

Empower Marketing Teams

No development required. Content editors and marketers can deploy and update campaigns independently.

Minimize Risk

Receive real-time alerts for failed submissions and track system health from within the Sitefinity CMS dashboard.

Improve Lead Quality

Capture, qualify, and route leads more efficiently by syncing form data directly into Pardot and your connected Salesforce CRM.

Personalize at Scale

Leverage Pardot prospect fields—like Lead Score or Grade—to dynamically personalize Sitefinity content for returning users.


 

Embed and Automate Without Code

Easily insert Pardot forms or connect Sitefinity forms with Pardot handlers using intuitive UI tools.

Installation Overview

  • Add the HCT.Sitefinity.PardotConnector NuGet package to your Sitefinity project
  • Follow the official documentation for setup instructions
  • Configure connection settings and mappings through the Sitefinity admin UI
  • Use available widgets to embed forms or assign personalization rules based on Pardot data
  • Monitor integration health from the Sitefinity system dashboard

Supported Features

  • Pardot form embedding (widget-based)
  • Form Handler integration
  • Personalization via Pardot fields (Lead Score, Grade, custom fields)
  • System health alerts and dashboard status
  • Email alerts for failed communication with Pardot

Requires Sitefinity version 12.0 or newer. Works best with the Sitefinity Personalization Module enabled.

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