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Integrations

Mailchimp CMS Integration to Power Smarter Email Campaigns and Audience Engagement

The Mailchimp integration with Sitefinity CMS enables marketers to connect content with audience insights and email automation. Sync contact data, trigger campaigns and personalize communications — all while managing content and customer journeys within the Sitefinity platform.

The Mailchimp integration for Sitefinity CMS connects your digital experience platform with one of the world’s most popular email marketing and automation tools. By syncing forms, subscriber data and audience segments, marketers can build content-rich campaigns and customer journeys that convert — while managing everything from a central platform. Whether you’re launching a newsletter, onboarding flow or promotional blast, this integration helps you move faster and drive results.

What Is Mailchimp?

Mailchimp is a leading marketing automation platform used by millions of businesses to create, send and optimize email campaigns. It offers list management, segmentation, A/B testing, prebuilt templates and detailed analytics to support data-driven marketing strategies across the customer lifecycle.

Integration Overview

The Sitefinity CMS and Mailchimp integration allows form submissions and contact data to be automatically passed into Mailchimp for segmentation, nurturing and engagement. Editors and marketers can build Sitefinity pages that capture leads and immediately activate follow-up campaigns in Mailchimp. This integration bridges website content with email communication, helping teams create more consistent and personalized digital experiences.

Benefits

  • Faster Campaign Launches
    Reduce manual setup by automatically syncing form submissions and user data from Sitefinity CMS to Mailchimp audiences.
  • Stronger Audience Segmentation
    Build targeted lists in Mailchimp based on behavior, geography, or content interactions captured within the Sitefinity platform.
  • Connected Content and Email
    Align your email campaigns with relevant website content — all driven by user behavior tracked in Sitefinity.
  • Automated Lead Nurturing
    Trigger welcome emails, product follow-ups or event reminders automatically based on Sitefinity form actions.
  • Improved Marketing ROI
    Close the loop between web and email marketing, improving campaign performance through better timing and personalization.

Practical Use Cases

Cross-Channel Reporting

Use Mailchimp’s analytics tools to measure the performance of emails driven by Sitefinity-based actions — and refine strategies based on full-funnel insights from Sitefinity Insight Customer Data Platform.

Newsletter Subscription Management

Allow visitors to subscribe directly from Sitefinity pages and dynamically update lists in Mailchimp with no manual steps.

Behavior-Based Campaigns

Segment audiences based on content they viewed or interacted with on Sitefinity-powered pages, then tailor email messaging accordingly.



Event Registration and Reminders

Sync event signups with Mailchimp to send personalized reminders, confirmations and post-event surveys at scale.

Lead Capture with Automated Follow-Up

Use Sitefinity forms to collect leads and automatically trigger Mailchimp workflows for welcome sequences or gated asset delivery.

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