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Integrations

BigCommerce CMS Integration to Deliver Headless Commerce with Content-Driven Experiences

The BigCommerce integration with Sitefinity CMS empowers businesses to launch and scale ecommerce experiences quickly using a headless architecture. By combining enterprise-grade commerce functionality with flexible content management, brands can create compelling, high-converting storefronts across digital channels.

The BigCommerce integration with Sitefinity CMS allows teams to combine powerful ecommerce operations with the rich content, personalization and marketing capabilities of the Sitefinity platform. BigCommerce manages the product catalog, checkout and fulfillment logic, while Sitefinity CMS delivers tailored digital experiences that drive engagement and sales. This approach is ideal for businesses that need flexibility, speed and creative control across multiple customer touchpoints.

What Is BigCommerce?

BigCommerce is a leading open SaaS ecommerce platform designed to support fast-growing B2C and B2B businesses. It provides a scalable foundation for headless commerce, including multi-storefront capabilities, extensive APIs, robust catalog management and a wide range of integrations.

Integration Overview

This integration connects BigCommerce with Sitefinity CMS through BigCommerce’s API-first architecture. Developers can expose ecommerce components such as product data, filters and checkout links directly within Sitefinity-managed content. Editors and marketers can then craft branded, personalized experiences around those components using Sitefinity’s low-code tools — all without disrupting ecommerce workflows.

Benefits

  • Faster Time to Market
    Accelerate ecommerce site launches with a headless setup that separates the back-end logic in BigCommerce from the content and presentation layer in Sitefinity CMS.
  • Content-Led Commerce
    Pair product data with rich storytelling, blog content and campaigns to deliver differentiated customer experiences.
  • Scalable for B2C and B2B
    Leverage BigCommerce’s capabilities to handle complex catalogs, multiple storefronts and customer groups, while Sitefinity CMS manages audience targeting and localized content.
  • Low-Code Flexibility
    Empower marketing teams to manage content and promotions independently using  drag-and-drop tools and personalization features in Sitefinity CMS.
  • Future-Proof Architecture
    Use BigCommerce’s open APIs and the composable DXP capabilities in Sitefinity CMS to evolve your stack as your business grows.

Key Integration Capabilities

Rapid Brand and Market Expansion

Use BigCommerce’s multi-storefront support to launch new sites, while controlling the experience layer in Sitefinity for speed and flexibility.

Campaign Personalization

Target promotions and featured products to specific segments using the personalization capabilities of Sitefinity Insight, backed by real-time product data from BigCommerce.

Localized Content with Unified Commerce

Combine multi-language, region-specific content in Sitefinity CMS with centralized commerce operations managed through BigCommerce.

Headless Storefronts

Deliver fast, modern digital experiences across web and mobile while maintaining backend ecommerce logic in BigCommerce.

Shoppable Landing Pages

Embed BigCommerce product listings into campaign pages or landing pages built in Sitefinity CMS for direct conversion opportunities.

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