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Sitefinity Insight
Release Notes

Journey analysis: previous/next interactions for touchpoints

March 01, 2023

We have added a new section in the touchpoint details report - Top previous and next interactions.
This section presents top (most common) interactions that precede or follow the touchpoint hits.

You can use this information to better understand your visitors' journeys by analyzing where visitors come from to your defined touchpoints and where they go from there. It can be applied to analysis of not only web site interactions/page visits, but also visits from email campaigns, ads, search engines, and other external points.

For more information, see the feature documentation.

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